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10 March 2009
Africa@street level

New CD: model-released photographs of the modern African

The modern, technologically savvy African of today is the focus of a new product being launched by Africa Media Online, the South African company that specializes in giving African photographers a voice and an opportunity to tell Africa's story.
This CD, called africa@street level, is the second in a series of multiple usage image compilations that enable buyers to reuse photographs a number of times, on a number of platforms, for a once-off fee. "The market is saturated with the image of the rural, poverty stricken African," according to Dominique le Roux, Africa Media Online's Media Manager. A group of emerging African photographers was challenged to break that stereotype and the result is a collection of images of urban, healthy Africans in real-life candid moments - on cell phones, listening to iPods, driving great cars, commuting to work, in love in the city, hanging out on the streets or at cafs all presented here on a single CD.
While the concept of a CD of such images, traditionally referred to as 'royalty-free', is not a new one, the company has gone a step further than most: not only are all images model-released, but many of the models share in the proceeds from the sale of the images. And of course all the photographers involved are Africans too. This philosophy of sustainable profit sharing is very much at the heart of what Africa Media Online as an organization is all about.
The africa@street level CD, like all those that will be launched in the coming months, is available as an actual physical CD, or as a downloadable collection from Africa Media Online's image library at, and includes high, medium and low-resolution versions of each image.
To represent these images contact

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